The Client
Our client is a well-established beekeeping farm. Upon the retirement of a predecessor, the operations have been taken on by a fourth-generation family member who wants to make some changes across the board to bring the farm firmly into the 21st Century. These changes include upgrades to vital equipment, bringing in additional personnel and investments in the marketing awareness and strategies of the farm.
The Challenge
While the farm had a strong legacy and loyal local following, it hadn’t kept pace with the evolving demands of a modern customer base. The incoming fourth-generation owner recognised that without investment in new technology, staffing, and branding, the business risked a decline. The challenge wasn’t just operational — it was strategic. They needed funding to modernise essential equipment, expand the team, and build a recognisable digital brand from scratch. With limited online presence and outdated tools, they were starting from a disadvantage in a competitive and increasingly digital marketplace. The pressure was on to act quickly, but sustainably, without losing the trust and authenticity that had defined the business for generations.
How we helped
After discussing the various options with a member of our team, the client opted for a business development loan, which enabled them to make the necessary purchases and kick off the recruitment process. They have also revolutionised the look and feel of the farm, creating a strong online presence and brand after purchasing filming equipment and editing software.
Change is good — whether you’re a family-run business ushering in the next generation, or simply want to streamline the look, feel and efficiency of your brand, our business finance products can help.
Talk to us
If you are looking to find the right finance for your business, contact us today.
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